Explore the history and development of three leading pet tracker brands that have revolutionized how we care for our pets
Launched in 2018 by Latsen Technology, Pawfit has quickly become one of the top-selling pet tracking brands in the UK and Europe, combining location tracking with activity monitoring.
Learn MoreFounded in 2012 in Austria, Tractive has grown to become a global leader in pet GPS and health tracking technology, now monitoring around 1 million pets in over 175 countries worldwide.
Learn MoreEstablished in 2014 in Cambridge, UK, PitPat has become the UK's leading pet wellness brand, focusing on innovative tracking solutions without subscription requirements.
Learn MoreThe pet tracking industry has seen remarkable growth and technological advancement over the past decade. What started as simple GPS devices has evolved into comprehensive health and wellness monitoring systems that help pet owners ensure their companions are safe, healthy, and happy.
These three pioneering brands have each contributed uniquely to the development of pet tracking technology, focusing on different aspects of pet care while continuously improving their offerings based on customer feedback and technological advancements.
| Brand | Founded | Origin | Key Focus |
|---|---|---|---|
| Pawfit | 2018 | Latsen Technology | Combined location tracking and activity monitoring |
| Tractive | 2012 | Austria | Global GPS coverage and health monitoring |
| PitPat | 2014 | Cambridge, UK | Subscription-free tracking and pet wellness |